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Privacy, data and customer information

Privacy Policy

This Privacy Policy explains how eTuk Americas, LLC, operating as eTuk USA and eTuk Americas, may collect, use, disclose and protect information when you visit our website, contact us, request a quote, purchase or service a vehicle, or interact with our customer-support tools.

Effective: January, 2026 eTuk Americas, LLC United States

Scope

Who this policy applies to.

This Privacy Policy applies to information processed by eTuk Americas, LLC in connection with www.etukusa.com, eTuk USA and eTuk Americas customer communications, sales inquiries, vehicle purchases, service interactions, customer-support tools and related business activities.

It does not necessarily govern independent websites, services or platforms operated by third parties, even when those services are linked from our website.

Information we collect

Information may come from you, your interactions with us and the technology you use.

Information you provide directly

We may collect information you choose to provide when you contact us, request a quote, ask about a vehicle, submit a form, communicate with customer support, request service, discuss financing or otherwise interact with eTuk USA.

  • Name, email address, telephone number and mailing address
  • Company, organization or business information
  • Vehicle interests, intended application and quantity
  • Project location, operating environment, route and timeline
  • Budget or financing-related information you choose to provide
  • Vehicle identification, ownership and service information
  • Messages, questions, form submissions and customer-support conversations
  • Other information reasonably necessary to respond to your request

Transaction and customer relationship information

If you purchase, finance, service, trade or otherwise transact with us, we may process information necessary to prepare documents, communicate about the transaction, coordinate delivery or logistics, maintain customer records, provide service and satisfy legal or business recordkeeping requirements.

Website and technical information

When you use our website, we and our service providers may receive technical information such as IP address, browser or device information, referring pages, pages viewed, approximate location derived from technical data, interaction data and cookie or similar technology identifiers.

How we use information

We use information to operate, support and improve the eTuk customer experience.

Depending on the context, we may use information to:

  • Respond to questions and customer-support requests
  • Understand your intended vehicle or business application
  • Recommend relevant eTuk products, services or next steps
  • Prepare quotations, proposals and transaction documents
  • Process or support vehicle purchases and customer transactions
  • Coordinate delivery, logistics, service, parts and warranty-related activity
  • Manage customer relationships and CRM records
  • Connect qualified inquiries with members of our sales or support team
  • Support requested financing or third-party services
  • Improve our website, products, customer support and business operations
  • Understand website usage and marketing performance
  • Protect our website, customers, employees and business from misuse or fraud
  • Comply with legal, accounting, tax, regulatory or recordkeeping obligations

AI-assisted customer support

Aiden may help answer questions and qualify customer inquiries.

Our website may provide AI-assisted customer support, including Aiden, our virtual customer-care assistant. When you interact with Aiden or another AI-assisted customer-support feature, information you provide in the conversation may be processed to answer your questions, understand your project, identify relevant products or services, provide support and, where appropriate, help connect you with a member of our team.

Conversation information may also be retained as part of our customer relationship, support or CRM records when reasonably necessary for follow-up, service, quality improvement, security or business operations.

Cookies & analytics

Our website may use cookies and similar technologies.

Cookies and similar technologies may be used to operate website functionality, remember preferences, understand website interactions, measure performance, support analytics and, where enabled, support advertising or marketing attribution.

The availability of particular cookies and tracking technologies may depend on the services currently enabled on our website and your consent or privacy choices.

For more detailed information about website cookies, categories and available controls, please review our Cookie Policy.

How we share information

We may disclose information when reasonably necessary to provide services or operate our business.

We may disclose information to third parties that support eTuk USA or help us complete a customer-requested service. Depending on the situation, these may include:

  • Website, hosting, CRM, communications and technology providers
  • Customer-support and business software providers
  • Payment or transaction-service providers
  • Shipping, delivery and logistics providers
  • Financing providers when you request financing-related assistance
  • Vehicle service, parts or operational partners when needed to support a customer request
  • Marketing and analytics providers where applicable
  • Accountants, attorneys, insurers and other professional advisers
  • Government, regulatory, law-enforcement or legal authorities when required or permitted by law

We may also disclose information in connection with a merger, financing, restructuring, acquisition, sale of assets or similar corporate transaction, subject to applicable legal requirements.

We do not describe every disclosure of information as a traditional monetary “sale.” However, certain analytics, advertising or technology-related disclosures may be treated as a “sale” or “sharing” of personal information under some state privacy laws. Where applicable law requires an opt-out mechanism, we intend to provide the required choice.

Transactions & financing

Some customer requests require information to be shared with another provider.

If you ask us to assist with financing, payments, transportation, insurance-related coordination or another third-party service, we may need to provide relevant information to the provider involved in that request.

Third-party providers may independently collect and process information under their own privacy policies and legal obligations. eTuk Americas, LLC does not control every independent third-party provider's privacy practices.

Data retention

We retain information for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may vary depending on the type of information, the customer relationship, transaction or service requirements, warranty and ownership records, accounting and tax requirements, legal obligations, dispute resolution, fraud prevention and other legitimate business needs.

Information may be deleted, anonymized or retained in archived form when it is no longer actively required, subject to applicable law and legitimate recordkeeping needs.

Data security

We use reasonable safeguards designed to protect information.

We use administrative, technical and organizational measures intended to reduce the risk of unauthorized access, misuse, alteration or disclosure of personal information.

No website, transmission system or data-storage environment can be guaranteed to be completely secure. You should use appropriate care when submitting information online.

Your privacy choices & rights

Your rights may depend on where you live and which privacy law applies.

Depending on applicable law, you may have the right to request certain actions concerning your personal information. These may include:

Access

Request information about personal information we maintain about you.

Correction

Request correction of inaccurate personal information.

Deletion

Request deletion of certain personal information, subject to legal exceptions.

Portability

Request a copy of certain information where applicable law provides that right.

Opt-out choices

Request applicable opt-outs concerning certain targeted advertising, sharing or sales.

Appeal or follow-up

Request further review when an applicable privacy law provides an appeal process.

We may need to verify your identity before completing certain privacy requests. We may also retain information when permitted or required by law, including for transactions, legal obligations, security, fraud prevention or dispute resolution.

To submit a privacy request, contact info@etukam.com or call 804-944-8510.

Children's privacy

Our website and commercial services are not directed to children under 13.

We do not knowingly seek personal information from children under 13 through our general commercial website or customer-sales processes. If we learn that information from a child under 13 has been collected in a manner that requires deletion, we will take appropriate steps consistent with applicable law.

Changes to this policy

We may update this Privacy Policy as our services or legal requirements change.

When we make changes, we may update the effective or last-updated date on this page. Material changes may also be communicated by other reasonable means when required by applicable law.

Privacy questions or requests

Contact eTuk USA & eTuk Americas.

If you have a question about this Privacy Policy, our privacy practices or a request concerning your personal information, contact us directly.